How to Create an Online Store: 10 Steps to Write your Business Plan

http://www.prestashop.com/blog/en/how-to-create-an-online-store-10-steps-to-write-your-business-plan/

Content Marketing for Ecommerce: Technical checklist and Writing process

http://www.prestashop.com/blog/en/content-marketing-for-ecommerce-technical-checklist-writing-process/